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Konferenzveröffentlichung
Alexa, Can You Help Me Solve That Problem? - Understanding the Value of Smart Personal Assistants as Tutors for Complex Problem Tasks
(universi - Universitätsverlag Siegen, 2019)
In recent decades, the number of students per lecturer at universities has constantly risen. In these learning scenarios, individual lecturer support for helping students actively acquiring new knowledge is hardly possible. However, active student behavior is necessary for successful learning. Smart Personal Assistants such as Amazon’s Alexa or Google’s Home promise to fill this gap by being students’ individual tutors. In order to understand what students expect from Smart Personal Assistants as tutors and how they ...
Konferenzveröffentlichung
Designing a Conversational Agent as a Formative Course Evaluation Tool
(GITO Verlag, 2020)
Today’s graduating students face ever-changing environments when they enter their job life. Educational institutions must therefore continuously develop their course structure and content in order to prepare their students to be future employees. A very important means for developing the courses is the students’ course evaluations. Due to financial and organizational restrictions, these course evaluations are usually carried out quantitatively and at the end of the semester. However, past research has shown that this ...
Konferenzveröffentlichung
A Conversational Agent to Improve Response Quality in Course Evaluations
(Association for Computing Machinery, 2020)
Recent advances in Natural Language Processing (NLP) bear the opportunity to design new forms of human-computer interaction with conversational interfaces. We hypothesize that these interfaces can interactively engage students to increase response quality of course evaluations in education compared to the common standard of web surveys. Past research indicates that web surveys come with disadvantages, such as poor response quality caused by inattention, survey fatigue or satisficing behavior. To test if conversational ...
Konferenzveröffentlichung
Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung
(Universität Paderborn, 2014)
Electronic Word-Of-Mouth (eWOM) und Online Rezensionen (OR) werden als einer der Schlüsselfaktoren für erfolgreichen E-Commerce identifiziert. Jedoch sind die beeinflussenden Motivationsfaktoren für das Verfassen sowie das Lesen von OR bis heute gesamtheitlich nur unzureichend untersucht. Die vorliegende Literaturauswertung sammelt die bisherigen Forschungsergebnisse mit dem Ansatz, ein möglichst breites Bild der Motive für eWOM-Aktivitäten zu geben. Das Ergebnis der extensiven Literaturanalyse zeigt, dass für ...
Konferenzveröffentlichung
Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
Entrepreneurial orientation provoked the interest of numerous scholars as well as political and administrative decision-makers. Both start-ups and already established corporate entities are increasingly persecuting new opportunities, products, and business models in order to establish superiority above their competitive environment. The tendencies evince an optimist impact of entrepreneurial orientation on business performance, namely on financial performance. Beyond the aforementioned relationship, there are impulses ...
Konferenzveröffentlichung
Green Luxury: New Divide in Positioning Strategies Needed?
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
A basic and commonly shared implicit definition of luxury is “something superfluous.” Consuming such products and services contradicts the modern paradigm of sustainable consumption. However, luxury vendors are frequently introducing new technologies and better working conditions on a large scale, including natural colors and fair treatment of labor in the fashion industry, as well as fully electric-fueled cars, which Tesla has been producing. Previous research suggests that luxury and sustainability are incompatible. ...
Konferenzveröffentlichung
The acceptance of mobile payments in the German retail market
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2016)
The acceptance of mobile payments is one of the research challenges of high strategic relevance in retailing. Most of the previous studies of mobile payment field focus on consumers’ opinions, expectations and concerns to assess their acceptance of mobile payment systems. The financial transactions’ complementing party – the merchants – who also needed to accept and, therefore, to implement mobile payment technologies is considered in this study. The purpose of this study is to enhance an existing research framework, ...
Konferenzveröffentlichung
Unleashing the Potential of Conversational Agents for Course Evaluations: Empirical Insights from a Comparison with Web Surveys
(Association for Information Systems, 2020)
Recent advances in Natural Language Processing (NLP) bear the opportunity to design new forms of human-computer interaction with conversational interfaces. However, little is known about how these interfaces change the way users respond in online course evaluations. We aim to explore the effects of conversational agents (CAs) on the response quality of online course evaluations in education compared to the common standard of web surveys. Past research indicates that web surveys come with disadvantages, such as poor ...
Konferenzveröffentlichung
SPAM – A Process Model for Developing Smart Personal Assistants
(ScholarSpace, 2020)
Information technology capabilities are growing at an impressive pace and increasingly overstrain the cognitive abilities of users. User assistance systems such as online manuals try to help the user in handling these systems. However, there is strong evidence that traditional user assistance systems are not as effective as intended. With the rise of smart personal assistants, such as Amazon’s Alexa, user assistance systems are becoming more sophisticated by offering a higher degree of interaction and intelligence. ...
Konferenzveröffentlichung
Alexa, Can You Help Us Solve This Problem? How Conversations With Smart Personal Assistant Tutors Increase Task Group Outcomes
(Association for Computing Machinery, 2019)
Despite a growing body of research about the design and use of Smart Personal Assistants, existing work has mainly focused on their use as task support for individual users in rather simple problem scenarios. Less is known about their ability to improve collaboration among multiple users in more complex problem settings. In our study, we directly compare 21 groups who either use a Smart Personal Assistant tutor or a human tutor when solving a problem task. The results indicate that groups interacting with Smart ...