IBWL - Institut für Betriebswirtschaftslehre: Neueste Zugänge
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Teil eines BuchesBrands and branding in the non-profit sector − theoretical overview and discussion (Publishing House of the University of EconomicsKatowice, 2015)
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AufsatzThe Impact of Missing Values on PLS, ML and FIML Model Fit (2020)
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AufsatzCultural Adaption of Hypermedia (2012)
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Teil eines BuchesScanning multimedia business environments (Information Science ReferenceHershey, PA, 2009)
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Teil eines BuchesAutonomous environmental scanning in the World Wide Web (Idea Group PublishingHershey, PA, 2006)
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AufsatzDer Kunde im Fokus (2011)
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Teil eines BuchesMarketing research using multimedia technologies (Information Science ReferenceHershey, PA, 2009)
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Teil eines BuchesMultimedia for direct marketing (Information Science ReferenceHershey, PA, 2009)
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Teil eines BuchesCustomizing multimedia with multi-trees (Information Science ReferenceHershey, PA, 2009)
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KonferenzveröffentlichungGreen Luxury: New Divide in Positioning Strategies Needed? (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungOutsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungPost-crises response strategies: a combined model to manage brand crises (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungLinking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2016)
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Teil eines BuchesCompetitive Intelligence (Verlag für PolizeiwissenschaftFrankfurt, 2009)
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Teil eines BuchesNeue Medien im Kundendialog (BusinessFORUMBonn, 2011)