Browsing Publikationen by Title
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Teil eines BuchesMarketing research using multimedia technologies (Information Science ReferenceHershey, PA, 2009)
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Teil eines BuchesMarketinginformationssystem (MAIS) (Verlag C.H. Beck; Verlag Franz VahlenMünchen, 2001)
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Teil eines BuchesMobile Direct Marketing (IGI GlobalHershey, 2009)
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Teil eines BuchesMultimedia for direct marketing (Information Science ReferenceHershey, PA, 2009)
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Teil eines BuchesNeue Medien im Kundendialog (BusinessFORUMBonn, 2011)
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AufsatzOutput 5 ― Evaluation-Tool (2017)
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KonferenzveröffentlichungOutsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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KonferenzveröffentlichungPost-crises response strategies: a combined model to manage brand crises (National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonicBucharest, 2017)
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AufsatzReport for Chambers of Commerce and Start-up Centres (2017-08-18)
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AufsatzReport for Politicians (2017)
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Working paperDas Sammeln und Kaufen von Contemporary Art (2019)
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Teil eines BuchesScanning multimedia business environments (Information Science ReferenceHershey, PA, 2009)
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Working paperTransparenz im Markt der Contemporary Art (2019)