Social media brand communities (SMBCs) have been heralded for their co‐creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been posited repeatedly as likely outcomes of a positively engaged community of brand aficionados. However, evidence to the contrary as negative brand co‐creation or brand co‐destruction has been progressively piling up in the ...

For increased total site heat integration, the optimal sizing and robust operation of a heat recovery loop (HRL) are prerequisites for economic efficiency. However, sizing based on one representative time series, not considering the variability of process streams due to their discontinuous operation, often leads to oversizing. The sensitive evaluation of the performance of an HRL by Monte Carlo (MC) simulation requires sufficient historical data and performance models. Stochastic time series are generated by distribution ...

We present a framework based on the atomistic continuum model, combining the Molecular Dynamics (MD) and Two Temperature Model (TTM) approaches, to characterize the growth of metal nanoparticles (NPs) under ultrashort laser ablation from a solid target in water ambient. The model is capable of addressing the kinetics of fast non-equilibrium laser-induced phase transition processes at atomic resolution, while in continuum it accounts for the effect of free carriers, playing a determinant role during short laser pulse ...

In this work, two photo-structuring processes, photo induced spontaneous surface structuring (PSSP) and photo induced supramolecular chirality (PSC) are applied to high-performance azo polymers. We demonstrate higher induced optical rotation than described previously in other reports and show that self-organized surface morphologies are not detrimental for the formation of PSC.

Drying under solvent atmosphere (DUSA) was investigated as an experimental technique to generate self-assembled nanowires and needles from solutions of organic molecules under controlled conditions. Experimental observations of twisted nanowires are reported. These twisted nanowires were obtained by drying of solutions of achiral molecules under solvent controlled atmospheres: achiral, amphiphilic copper complexes were dissolved in an achiral solvent and these solutions were dried under controlled conditions. Two ...

We examined if the benefits of generation for long-term learning depend on individual differences in performance expectancies (PEs) prior to learning. We predicted that a greater generative activity (problem-solving) compared to less generative activity (worked-examples) should be more effective for pupils with higher PEs, especially in the long run. As a comparison group for problem-solving, we implemented a special type of worked-examples that decreased engaging in self-explanations, because our main prediction ...

Background Onychophorans, commonly known as velvet worms, display a remarkable diversity of reproductive strategies including oviparity, and placentotrophic, lecithotrophic, matrotrophic or combined lecithotrophic/matrotrophic viviparity. In the placentotrophic species, the embryos of consecutive developmental stages are attached to the uterus via a placental stalk, suggesting they might be transported passively towards the vagina due to proximal growth and distal degeneration of tissue. However, this assumption has ...

The distribution of silent comic illustrations can facilitate the communication and transfer of scientific recommendations about sustainable land management (SLM) to local communities in countries where many people are illiterate. However, since there are cross-cultural differences in “visual languages”, visualization styles need to be carefully selected as well as locals’ comprehension of the illustrated recommendation evaluated systematically. Three agricultural recommendations were chosen for comic-style illustrations, ...

Producing joints of aluminum and copper by means of fusion welding is a challenging task. However, the results of various studies have proven the potential of friction stir welding (FSW) for manufacturing aluminum-copper joints. Despite the proven feasibility, there is currently no series application in automotive industry to produce aluminum-copper joints for electrical contacts by means of FSW. To make FSW as efficient as possible for large-scale production, maximized welding speed is desired. Taking this into ...

A study was carried out to gain quantitative information on the diet-dependent faecal microbial biomass of dairy cows, especially on the biomass fractions of fungi, Gram-positive (G+) and Gram-negative (G-) bacteria. Groups of high-yield, low-yield and non-lactating cows were investigated at four different farms. A mean faecal microbial biomass C (MBC) concentration of 33.5 mg g-1 DM was obtained by the chloroform fumigation extraction method. This is similar to a mean microbial C concentration of 31.8 mg g-1 DM, ...