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Teil eines Buches
Brands and branding in the non-profit sector − theoretical overview and discussion
(Publishing House of the University of Economics, 2015)
Branding has been acknowledged as a fundamental function for companies (e.g. Aaker & Shansby 1982: 56; Ambler et al. 2002: 13; Doyle 1990: 5; Gardner & Levy 1955; Grönroos 2007; Homer 2008; Keller 1993). A brand may be explained as an entirety of perceptions and feelings that consumers associate with a product/service recognized by a brand name. Included are aspects like distinctiveness (e.g., its packaging and logos), quality, performance, familiarity and user imagery (e.g. Batra, Ahuvia & Bagozzi 2012). Brands ...
Teil eines Buches
Identity and image dynamics – managing social exclusion in profitable way
(Publishing House of the University of Economics, 2015)
The above statement has long been established as the canonical view of economic reality, and it has only been a couple of years since we thoroughly started to contest and debate this world-view. Grasping this, we focus on two aspects about the above perception in detail: First, a suggestion to redefine the term ‘market’ in a more up-to-date fashion, second, the debunking of the suspicious correlation between ‘no money to spend’ and ‘no money to be made’.
Aufsatz
Verbal facilitation effects instead of verbal overshadowing in face memory of 4- to 6-year olds
(2015)
Research on eye witness memory in older children and adults revealed that verbally describing unfamiliar faces impairs later recognition of these faces, known as the “verbal overshadowing effect”. The aim of this study was to investigate whether a verbal overshadowing effect occurs in 4- to 6-year olds, too, and whether visualization (i.e., drawing the seen face) might elicit a visual overshadowing effect. Instead of a verbal overshadowing effect, a verbal facilitation effect was revealed with verbal intelligence ...
Konferenzveröffentlichung
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Verbesserung der Produktqualität durch eine frühe Anforderungsvalidierung mithilfe der virtuellen Realität
(Otto-von-Guericke-Universität, Fakultät für Maschinenbau, 2015)
If features meet customer requirements to 100%, one speaks about quality. In the context of the requirement identification various methods are used to generate the conscious customer requirements. Hidden (unconscious) customer requirements are not taken into account. From collected customer requirements, however, the later features can be derived. Therefore, in the developed product it often comes to a deviation from the characteristics required by the customer. Any deviation results in a lower product quality. The ...
Aufsatz
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Crack path predictions and experiments in plane structures considering anisotropic properties and material interfaces
(2015-09-28)
In many engineering applications special requirements are directed to a material's fracture behavior and the prediction of crack paths. Especially if the material exhibits anisotropic elastic properties or fracture toughnesses, e.g. in textured or composite materials, the simulation of crack paths is challenging. Here, the
application of path independent interaction integrals (I-integrals), J-, L- and M-integrals is beneficial for an accurate crack tip loading analysis.
Numerical tools for the calculation of loading ...
Teil eines Buches
Menschenrechtsabkommen und die Förderung der Partizipation bestimmter Personengruppen
(Beltz Juventa, 2015)
Im Folgenden wird exemplarisch anhand der Behindertenrechtskonvention erörtert, wie die Partizipation von bestimmten Personengruppen gefördert werden kann. Hierbei wird Behinderung intersektional auch zu anderen Differenzkategorien in Beziehung gesetzt und diskutiert, welche rechtlichen, politischen und praktischen Konsequenzen sich aus der Behindertenrechtskonvention ziehen lassen und wie diese umgesetzt werden könnten.
Beitrag zu Periodikum
Familie – so fremd und so vertraut
(2015)
Wenn im Oktober 2015 die Bischofssynode in Rom zusammentritt, dann hat sie den Anspruch, Wegweisendes und Heilsames für Familien auf der ganzen Welt zu formulieren. Geht das überhaupt angesichts der Heterogenität von Lebensformen rund um den Globus? Ist das nicht vermessen? Wie müsste ein Sprechen über „Familie“ beschaffen sein, will es den Menschen in ihren sehr unterschiedlichen Lebensentwürfen wirklich gerecht werden?
Zeitschrift
Vol. 2 No. 2 (2015): Agroecology, Small Scale Farming and Regional Development
(Department of Organic Food Quality & Food Culture, Faculty of Organic Agricultural Sciences, the University of Kassel and the Federation of German Scientists (VDW), 2015)
Aufsatz
Metabolic disorders in the transition period indicate that the dairy cows' ability to adapt is overstressed
(2015)
Metabolic disorders are a key problem in the transition period of dairy cows and often appear before the onset of further health problems. They mainly derive from difficulties the animals have in adapting to changes and disturbances occurring both outside and inside the organisms and due to varying gaps between nutrient supply and demand. Adaptation is a functional and target-oriented process involving the whole organism and thus cannot be narrowed down to single factors. Most problems which challenge the organisms ...
Aufsatz
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Why different trust relationships matter for information systems users
(2015-12-08)
Technology acceptance research has shown that trust is an important factor fostering use of information systems (IS). As a result, numerous IS researchers have studied factors that build trust in IS. However, IS research on trust has mainly focused on the trust relationship between the user and the IS itself, largely neglecting that other targets of trust might also drive IS use from a user’s point of view. Accordingly, we investigate the importance of different targets of trust in IS use. Therefore, we use the concept ...