Internationales Direktmarketing
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Item Data Mining (DM)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Brands and branding in the non-profit sector − theoretical overview and discussion(Publishing House of the University of Economics, 2015)Item Data Warehouse (DW)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Marketing research using multimedia technologies(Information Science Reference, 2009)Item Neue Medien im Kundendialog(BusinessFORUM, 2011)Item Autonomous environmental scanning in the World Wide Web(Idea Group Publishing, 2006)Item Konkurrenzforschung (Competitive Intelligence)(Verlag C.H. Beck; Verlag Franz Vahlen, 2001)Item Competitive Intelligence(Verlag für Polizeiwissenschaft, 2009)Item Customizing multimedia with multi-trees(Information Science Reference, 2009)Item Mobile Direct Marketing(IGI Global, 2009)