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Konferenzveröffentlichung
Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
This paper focuses on how Indian home-grown companies captured MNCs market in India with the help of strategic maneuvering and understanding their own capabilities. Seizing the framework of Porter’s National Diamond this research follows a caselet approach for illustrating these strategies. The study’s originality springs from understanding changes in demand pattern brought by home-grown companies in the Indian market. A key implication of this paper is that the demand conditions and firm strategy (by means of targeting ...
Konferenzveröffentlichung
Post-crises response strategies: a combined model to manage brand crises
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
Brand crises negatively affect customers’ perception of the brand’s ability to deliver expected functional or symbolic benefits. Post-crisis response strategies should be implemented to restore brand trust and diminish the effect of reputational threat, since these strategies act as critical determinants of the actual impact of the crisis on consumers’ evaluations and consequently on repurchase intentions. A categorization of the nature of the crisis, distinguishing between ‘performance-related’ and ‘values-related’ ...
Konferenzveröffentlichung
How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence
(National University of Political Studies and Public Administration (SNSPA), Faculty of ManagementTritonic, 2017)
The internationalization of firms is predominantly analyzed and explained considering observations from a pre-digital business environment. Thus, the applicability to digital ways of doing business needs to be challenged. Recent literature on the internationalization of digital firms attempts to adapt existing international business literature to the digital market. However, these studies consider internet-based companies predominantly as a homogeneous group. It is a popular opinion, that digital internationalization ...
Dissertation
The role of price in consumers’ purchase decisions on organic food
(2018-05)
Trotz des über die letzten Dekaden anhaltenden Wachstums des Marktes für ökologische Lebensmittel bleibt der Sektor hinter seinem Potential zurück. Als wesentlicher Grund hierfür wird häufig der Preis von Öko-Lebensmitteln genannt, der von Konsumenten als zu hoch empfunden wird. Der derzeitige Stand des Wissens bietet jedoch kein klares Bild über das Verbraucherverhalten in Bezug auf den Preis von Öko-Lebensmitteln. Das Ziel dieser Dissertation ist daher, Erkenntnisse zur Preissensitivität von Verbrauchern bei ...
Aufsatz
The Impact of Missing Values on PLS, ML and FIML Model Fit
(2020)
Structural equation modelling has become widespread in the marketing research domain due to the possibility of creating and investigating latent constructs. Today, several estimation methods are available, each with strengths and drawbacks. This study investigates how the established estimation methods of partial-least-squares (PLS), maximum likelihood (ML) and full-information maximum likelihood (FIML) perform with an increasing percentage of missing values (MVs). The research was conducted by investigating an adapted ...
Dissertation
"Währungsunion ohne Wirtschaftsunion"
(2019)
Im Mittelpunkt der vorliegenden Arbeit steht die wirtschaftspolitische Analyse der Konstruktion der Wirtschafts- und Währungsunion. Während die Geld- und Währungspolitik in Europa seit 1999 vollständig supranationalisiert ist, verbleiben zentrale Politikbereiche wie die Wirtschafts- und Finanzpolitik weiterhin in nationalstaatlicher Verantwortung. Die derzeitigen Probleme der EWWU – so die grundlegende Erkenntnis dieser Arbeit – sind v.a. darin begründet, dass die Währungsunion nicht durch eine adäquate Wirtschaftsunion ...
Dissertation
Determinants and Effects of Local Public Education Expenditures - an Empirical Approach
(2019-09-18)
There are many (international) debates on education and education expenditures from a political economic as well as from a scientific perspective. However, the role of German counties and local agents in Germany in general has not been analyzed from an economic perspective yet. This is the reason why my doctoral thesis investigates the role of German counties as the “forgotten” agent for the determinants and effects of local public school expenditures. This cumulative dissertation consists of three econometric papers ...
Dissertation
Human Behavior and Public Goods Provision - Empirical Evidence from the Laboratory and International Climate Negotiations
(2020)
This thesis comprises an introductory chapter followed by four distinct but connected articles. The common thread is the quest to understand human behavior in the provision of public goods and how this behavior is impacted by institutional and situational factors. The main body of the thesis can be divided into two thematic parts with two articles each.
Part 1 focuses on the international climate negotiations as a platform for international cooperation. The two articles in this part, presented in Chapter 2 and 3, ...
Dissertation
Determinants of Financial Development and their Role Towards Financial Integration
(2019-10-17)
This thesis is composed of six chapters with four main chapters that encompasses three broad topics – Islamic financial development and economic growth, determinants of financial development, and financial integration. The existing literature mainly focuses on their impact on economic growth or their role towards macroeconomic stability/instability. If financial sector is important, then why do countries have underdeveloped financial markets? In this thesis therefore, we explore a more fundamental question that, what ...
Dissertation
Führung von Mitarbeitenden in Zeiten digitaler Transformationsprozesse
(2019-08)
Diese Arbeit befasst sich mit der Frage, welche Veränderungen sich zukünftig für Führungskräfte bei
der Mitarbeiterführung durch digitale Transformationsprozesse ergeben werden. Hierzu werden aus
der Literatur sowohl klassische, gleichbleibende als auch sich wandelnde Führungsanforderungen aufgezeigt
und Hypothesen abgeleitet. Die Testung der aufgestellten Hypothesen erfolgt mithilfe einer
quantitativen Befragung. Dafür wurden zunächst sieben Themenfelder definiert, anschließend systematisch
analysiert und um ...